Friday, January 28, 2011

New Year: New Wardrobe (Choice store Article)

It’s that time of year when the sales are over, Still trying to keep our New Years Resolutions alive….Well my NO Alcohol ended on Jan 2nd but shhhh it’s a working progress. So New Year, New Diet, New Job/Promotion/ New Aims and aspirations you name it its happening. For us at Choice Ltd Change is happening everyday as we continue to grow with the support of our forever growing customers. The newest change is a Bitter Sweet one…. Karam our Graphics designer and; Darren Ezekiel our Ecommerce manager are leaving the company both have decided to take Career breaks and go travelling. Karma is currently climbing over the Sydney Oprah house whilst Darren is getting ready to go on his travels around India. The sweet part of the deal is we do have a new addition to the team. I would like to introduce our new Ecommerce manager ‘Emily’ and; her cute dog Dillon.

Ok now back to the point in hand. We are preparing to enter into a new fashion season which happens to be my Fashion Favourite its called Spring/Summer. This is the period of the year when you can experiment with bold colours; Play with different textures and fabrics. You can Rock the old wardrobe (revamp) but incorporate with the new trends and it can only translate into a style haven.

Ladies
Key attributes for Spring/Sumer 11 is to incorporate key signature pieces...

  • Bold Colours
  • Fringing Detail
  • Tribal Prints
  • Crocket/ Knitted cropped jumpers
  • Wedged Shoes
  • Maxi dresses


Key attributes for Spring/Summer 11 is to incorporate key signature pieces
We are also happy to scream about this new Fuchsia Barbour Coat which is a Spring/Summer must have. It’s bright in colour but chic and; classy for the cooler evenings and summer nights.


Barbour flyweight international jacket
Men's

The College Prep style is a trend that we saw emerging in the Autumn/Winter 10 Collection but we are happy to say its has continued to resonate through with designers.

A key understanding of SS11 is the practicality of the wardrobe. This is an understanding that the Male consumer behaviour identifies. Men like to buy practical garments that have a purpose i.e A T-shirt to be worn with many pairs of different jeans, Tracksuit for a sporting occasion and a pair of Chino’s to match the many checked shirts that you own. Khaki Cotton Chino’s are a Spring/Summer 11 ESSENTIAL!

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