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Rihanna |
Island spice and all things nice- Along side Fashion I am a parfum addict, I love new Eau de Toilettes, Parfums, Perfumes if it smells good I have to have it!
Now its only right that rihanna is a Beautiful succesful music artist, soon to be actress when she finishes filming her first ever movie. AND now she has doned her own Eau de toilette. Nicely entitled 'Rebelle Fleur'. The perfume is to be launced around valentines day Feb 2011 and I will be first in line even if it means i have to jump on a plane to my fav city Paris or New York.
Advertising Rihanna is not shy of the camera and the images are so sexy. Rihanna has come into her own over the years. The feminine cream rose adds a innocence to the campaign but the feisty red hair and exposure of the navel adds the grown sexy touch it requires. The blazer with rolled up sleeves suggest she has just placed it on after some 'Activity' maybe? The photographer has captured her colourful eyes and her not looking directly at the camera captivates the audience to join in her thought. I really do love the playful sexy advertising of the perfume and it comes in a sexy bottle with ribbon detail. I hope it smells as good as it looks.
'The intensely fruity fragrance contains notes of red berries, plum and peach, Hawaiian hibiscus flower, coconut water and violet, and has been created to reflect Rihanna's roots in Barbados and current life in New York and LA.' - Taken from
Vogue.com  |
Rebelle Fleur Bottle |
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I hope Rihanna's fragrance is along the same lines of Beyonce's- True Star & Heat with strong decadent essence that's long lasting and refreshing.
What makes a successful perfume?
Well I am no Perfumer by trade but I do appreciate that it does take time and effort to make the right 'Fragrance' Here is some tips
1. It can't be too overpowering and sickly like Anais Anais by Cacherel, Glow by J-Lo
2. Strong enough to be immediately recognised - Issey Miyake, Million by Paco Rabonne, Narciso Rodriguez and CK one
3. The branding and packaging has to sell the fragrance- Jean Paul Gaultier, Channel, Angel by Thierry Muglar, Harajuku Lovers by Gwen Stefani
Saying that I think Rihanna has it covered:
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Rebelle Fleur Packaging |
Price Point: I believe this fragrance will retail for around £45.00- £60.00 depending on size.
Happy Smelling :-)
Mwah xx