Friday, June 11, 2010

What is it really?

Were now in June, 16 days from my  26th birthday and i am taking the time today to really analyze what is the real reason for a lot of our choices and decisions that we make? I have looked at so many different things Society, Music, Culture, Psychology and Politics- Yes they all play apart but i have decided to focus on:


      EMOTIONS
   I believe that our emotions drive us in our decisions but each individual feeling determines what we are going to do i.e Lust, Anger, Happiness, Anxiousness     Lets Start with my first love......FASHION 
             When you you wake up in the morning, your day has been set your either in a good mood or bad mood, nice weather or bad weather. For me I don't open my blinds until I am dressed because I know how i feel when i wake up and I want to translate and celebrate my 'Mood' to the adoring public so I choose my clothes  to suit the day (she says) ahead! I choose the clothes depending on my mood. If i feel medioca i will put on Grey clothing! But if i am beaming and got out the right side of the bed i will put on bright clothing, light materials such as cotton to illustrate my mind set! For example this particular day June 24th 2009  I was in a good mood as I was preparing to celebrate  my 25th Birthday. I decided to take some pictures to celebrate my lifes journey up to the age of 25.        In this picture I am wearing a Topshop check shirt- This picture captures my spirit even down to the bangle on my wrist! I am not looking into the camera for this shot because i wanted it to reveal that I am a Dreamer, Always looking beyond the reality. The bright make up was chosen by me to reflect my inner mood of Happiness and satisfaction with my lifes journey.    

      In this picture i was not in the best of moods and i again can see that it is reflected in my ALL BLACK outfit. Black is associated with DEATH and SADNESS when I am sad and not feeling my usual Bubbly self i wear Black clothing. My eye make up was black and bold along with my chosen accessories. I had received bad news day before and it had a impact on my overall August month.However Black can be Powerful and be used to make a statement. The only color injected in this picture is my Purple highlights- Can't completely hide away now can I! (Winks) 
  Every girl has that 'DRESS' this divine outfit, fits every curve perfectly, accentuates where it needs too, minimizes what it has too and you know when you put it on its gonna cause a problem! Beyonce made a song about it so if you don't have one you need to get one! This Dress plays with the emotion of Lust. We create that sexy inner Diva to play, captivate that particular male interest. Guys don't laugh you too have those jeans or that particular shirt that you put on that makes you look like you just stepped off the runway from London Fashion Week, That fragrance that electrifies a woman from across the room (PACO MILLION) to top it off you make sure before you step out you pop to the barbers to get a 'shape up or trim'. I have lived with a man I know the drill!     
  Clothing really does reflect your emotions. If your feeling slightly vulnerable for what ever reason or you lack confidence 9/10 I can identify YOU as you will be wearing some form of Knitwear i.e a Cardigan, Hat, Scarf  or even a hood. This applies to men too! This is your physical safety net and you feel safe and secure shielded from the outer world.  Clothing can provide such a comfort i know when i cant be bothered i throw on a boyfriend shirt & my favorite ripped baggy jeans or a Tracksuit!     How does Anger affect your choices?  When you are in angry mode- You don't want no one to bother you, be near you or in your personal space!  Imagine your mood, embrace the facial expression, the pumped up chest, the brisk walk, the heavy legs and the fact that your 2 eyebrows are meeting because your frowning so hard now your just step out of Oxford Circus tube station or Time Square. So you got 1000's of people barging past you with there shopping bags, screaming babies, Ticket touts, Police Sirens then you in your haste get stopped by a lovely young girl called Jessica and she stops you and asks the following question:  'Would you like to donate money to the Great Ormond St appeal? Your Answer: No i flippin wouldn't Charity starts at home, have you not got a job to be at?Now normally you would politely say Yay or Nay or sorry i am  in a rush thank you.  Ok, i went a bit extreme but you get my drift.....As a easy influenced society we need to understand and learn to Master our Emotions, once we do this we can become personally more fulfilled and continue to be motivated and follow our dreams  and destiny! Let Fashion be your Motivation and allow it to embrace your true style! Turn that frown into a smile!   For more information on this read Tom Greens 48 Laws of Power - it is a insightful book and opens your eyes to a lot more than we allow our self to be!       Let your heart be your guide if not Simone Karma Rae can change your mood, Mwah xx      

Wednesday, June 9, 2010

Festival season

It’s June 2010 and do you know what makes this the most significant month???? It’s the start of FESTIVAL season. Glastonbury, Wireless, Download, Big Weekender, Summer Ball, T4 on the Beach, T in the Park.
Sounds Good doesn't it? I know exactly where I will be. This is the chance to go and Party in the open countryside, No music restrictions, No toilets!! just get with the vibe and rock out.

Festival Experience (I need crowd participation, Visualization)
You’re watching TV with your friends, Festival ad comes on you look across to your mates and you all get the look in your eye, Conversation goes a bit like this:

Simone: Wow Wireless Festival Lily Allen, Pink, Missy Elliott, (Wipes brow) Jay I mean Sean Carter!
Karam: Gorillas headlining Glastonbury, Emi (choke) Eminem is headlining T in the Park alongside Kasabian, Black eyed Peas, Calvin Harris & David Guetta
Ash: Hold on come again (Jumps up), David Guetta is performing hopefully with Sexy Fergie, Where, time, date?
Shona: Snoop Dizzle is going to be where (Big grin)?
Darren: I’m supporting the UK, I just heard Pixie Lott & Plan B are performing T4 on the beach
Simone: Ok so we all in?
GROUP: YES

Excited we jump online and you book your tickets for the festivals, (Sigh of relief)
Your overwhelmed with excitement that you Sofa surf over your mates in full preparation for the upcoming Festivals then it hits you………. What’s the weather going to be like?

This is the biggest problem that every Festival goer faces, the weather is predicted as Hot but for the last 10 years its hot but then it rains which causes A LOT of MUD! No one wants to get muddy and you don’t want your experience ruined.

Key Trend:Wellington boots are a must have this season and really do set off the festival
I can suggest a few key fashionable essentials (as we @ choice are all about the Fashion) so that you look the part and you have a FULL Festival Experience

•    A pair of fashionable wellington boots
•   A Trilby hat
•    Fashionable T-shirt
•   Chino shorts/ Trousers rolled up
•    Festival Dress
•    Survival Kit
•    Sunglasses

I have personally added in a few other items that you might like to rock for your fetival looks- Check them out! (Boots & Bangles can make your outfit)

A must have in your wrdrobe is the DENIM shirt:- Whether its over-sized, fitted, puffed armed, wrapped, 3/4, cropped you get the idea

Now that you have all the correct 'attire'  you should be ready to take a stroll and head to your 'Festival'  repeat after me…..
Festival Swagger Convention
''I , …(Your name)……am now certified Festi-swagger fresh, I aim to sing along to every song at the top of my lungs, Jump up and down, take pictures and enjoy my Festival experience and when it rains, pull out my Poncho from my survival kit, if I stay over I have my toothbrush & toothpaste, when my favorite performer performs use my Kleenex to wipe away the tears of joy, At night I will pop out my glow stick so I can be identified. When I try to sneak backstage I will put in my ear plugs and say to the security 
‘Sorry mate, can’t hear you’ Finally I will add my own character and bring about my S.K Raed certified swagger''

Signed Festival goer

Check out the links for further detailed info for upcoming Festivals:
Glastonbury
O2 Wireless
T in the Park
T4 on the Beach

Tuesday, June 1, 2010

 

 

VA-G – Streetfest 010′ Update!

In this picture (left) Simone Karma Rae the brains that works closely with us at VA-G in terms of styling and more and Vidal Bull (right) one half of the Creative Director Duo @ VA-G HQ. On the day as well it has to be said Miss Karma Rae (posh name) also showed us her selling techniques by luring a numerous amount of customers and making sure VA-G’ brand awareness was second to none. She knows her help is always appreciated.

As stated in our previous post we are still a bit tired from Streetfest 010 the other day @ the Streetfest Market in Shoreditch but fashion does not stop for anyone. We met and was introduced to many different people from the UK and Europe who were all interested in the brand and our ongoing. The likes of Daily Street, Adidas, J. Communication (French Fashion Consultancy) and Peridot Dancers just to name a few (they bought out the shop, lol).

All in all the whole day started @ 8am for us and ended @ 1am, but we can’t complain. The response was superb and we couldn't ask for it to have gone better, everyone really liked out VA-G Plaque shot.Not only did we have people travel down from outer London to purchase some goods but consumers from Europe really appreciated our Cut n Sew wear which now is on its last legs.

This pretty much finished our whole day nicely. Adidas PR saw our brand and garments and really liked what we were working with. So much that they showed Mr Hudson (right) and so we conversated about fashion and how much he appreciates looking good both on a casual day but performing as well. He described his love for the brand and lets just say he is 1 of our number 1 supporters. Thank you to all attendees and for those that missed out, make sure you do not miss out next year.

Friday, May 14, 2010

Carrera Glasses 4 Choice Store Ltd

                       Carrera Sunglasses
Sunglasses, Shades, Stunners, Sun spectacles, Sun Cheaters what ever you want to call them just ‘OVERSTAND’ that 3 in 5 people own more than one pair of sunglasses.

Where it all began?
If you thought Ray Ban’s were the originators then sorry you were mistaken.
History has noted that sunglasses origination dates back to Ancient China and Rome, Chinese Judges used to wear them to conceal there facial expressions when interrogating witnesses.
The Chinese word for sunglasses is: 太阳眼镜 pronounced (Tai yang, Yan Jing)
Now that we have got the History out of the way, I want to scream & shout about the New Carrera sunglasses that we have in stock!!!!

Carrera are one of the leading designers when it comes to designing shades, they have so many different styles and co lours with the greatest names such as Jolly, Safari, Champion and Endurance. Choicestore are pleased to announce we  stock the different styles, Smiles all around, Please note all Glasses over UV protection SAFETY FIRST!!!!

If you’re not as Accessory concise as I am then you may be thinking ….’Calm down dear, it’s only a pair of sunglasses….. WELL NO ITS NOT!!!' These Carrera sunglasses are the latest celebrity Must haves.
The following 'celebrities have been spotted wearing different Carrera styles:

rihanna_rude_boy_carerra_sunglasses1

Kanye West has been wearing all styles, Rihanna can be seen wearing the Endurance style Carerra's in her latest music Video Rude Bwoy, Gwen Stefani  rocks them nicely witha denim waistcoat, Alicia Keyes in new music video 'Try sleeping with a Broken heart', T.I wears his whilst performing on stage, Taylor Momsen wears hers whilst out for brunch with friends, Brad Pitt wears with suit whilst attending Movie premier, Lady Gaga in Bad romance video, Tyson Beckford , Apl.de.ap from Black Eyed Peas, Jason Kenned, Paris Hilton, Jamie Foxx- So how ever you want to wear yours they fit for all occasions. I know how i am going to wear mine!!!!!


Competition + Prizes =  Good Times (Go to http://blog.choicestore.co.uk)
If you fancy winning yourself a pair of these great sunglasses then answer the following question?
What style of Carrera sunglasses is Rihanna wearing in the Rude Boy video? (Watch the video here) Rihanna Rude Boy
A. Champion
B. Endurance
C. Safari

Good Luck  If you have a pair of Carrera's please email us a pic of you wearing them with your most celeb inspired outfit

Simone Karma Rae

Friday, May 7, 2010

Fashion Hotel - Marhaba Armani


So I have stayed in some beautiful hotels, even super hotels 6* Riu, Jamaica but this has to be the one that I have to venture too as a Fashion enthusiast. Georgio Armani has partnered up with a property mogul  Mohammed Allabaar and created the Marhaba Armani hotel in the millionaires playground No not Monaco (ive been there too).... Dubai. it is located in the grandure of the worlds tallest building Burj Khalifa. 

 Ok I am gonna take you on a Virtual (read along) tour... (let your imagination go)


The reception area is enough to make you feel that you are amongst royalty, The opening hall appears to be decadent and in such a hot country like Dubai- Walking into the Lobby area, you can feel the chilling air conditioning cascade down your forehead and sunshades, You are greeted with a fresh Mint Mojito,  with the warm air gently leaving your heels as you step into the lift that takes you up to your floor and then you are shown to your room to be greeted by .... (Back 2 Reality)
Georgio Armani has been involved in the Interior decor process. Now look for yourself but i must say Armani has kept the aesthetics very natural and sleek, The rooms are not cluttered with irrelevant nonsense . The fabrics used in designing and dressing these rooms gives the rooms a Sultry, Sexy,  Sophisticated, Elegantly chic, Orgasmic feeling. (Simone Karma Rae key words used in pink)




So who's booking me a room then?
Mwah xx

Simone Karma Rae

Gucci Icon- tempory Store



GUCCI GUCCI GUCCI GUCCI if you can spell it backwards ICCUG, Have a shoe fetish (like me) then you need to get down to the New store which opened on April 22nd 2010, I couldn't make it as i had prior engagements, but thanks for the invitation. But i got exclusive viewing of a item as my great friend Joe aka Smiler (Follow him on twitter @Smilermusic ) went down there and brought some High top Moccasins designed by Mark Ronson. They are HOT, HOT, HOT!
See for yourself.....
If your just Fashion conscious then just venture into the store and just go and feel the vibe, The staff are lovely and you get to be apart of a great creation...... Fashion has no limits!

Theirs something for everyone.... Depending on your budget!!!!
the address is:  Gucci Icon Temporary store, 37 Earlham Street, Seven Dials, Covent Garden, London, 020 7240 738

Mwah xx

Simone Karma Rae

My General Election Candidate Makeover!

The trending topic lately has been the General Election May 6th 2010, Who to vote for?, Whats there policy? Who is the best person to look after our country? Who is gonna take care of ME?

Make of it what you will- I just want to give them all a FASHION MAKEOVER.......so here it goes!

Gordon Brown (Labour) - in a tailored Armani Black suit with red applique stitching - To help slim him down especially in the stomach area, Take him to Toni & Guy and re color his hair and get a crew cut, a facial and possible get a eye lift those bags look like hes gone to a Harrods sale.

David Cameron (Tories) - I would love to see him in a suit by Oswald Boatang Preferably in a rustic stone brown with a pair of brown loafers with a silk chocolate brown pencil tie, finished off with a check print shirt underneath Cream with dark brown stripes.



Nick Clegg  (Liberal democrats)- I would put him in a Next or Zara fitted Grey suit with peak Black lapels, White Shirt, no tie and Grey brogue shoes.


 

       The ELECTION RESULTS 7.05.2010

 

What is a hung Parliament?

A hung Parliament is created if no party wins an outright majority. In this election that would require one party to win 326 seats out of 650 with the Tories predicted to win only 309 at the current count. If the Tories do not form a minority government, two parties must form a coalition to govern in order to create an overall majority of Mps. 

 Now what this means that there is no clear winner- To be fair I didn't VOTE because I was not happy with any of there policies!!! 

If they were dressed more appropriately I know who i would have voted for!



Mwah xx

Simone Karma Rae