The famous fashion event Kicked off this week wed 7th July -Friday 9th 2010 in the fashionable country of Berlin. Hosted in a old airport hanger its is massive, I attended last year July 09 and thought it was the best place to be ever! If you want to see all the Spring/summer 2011 products, Style and trends that are gonna be showcased over the upcoming seasons then this is the Trade show to be at. Last year the highlight for me was seeing Christian Audigier arrive in a helicopter then being shuttled across in his personalised lambo. The Christian Audigieur/ Ed Hardy stand was spectacular they were giving away limited edition skull encrusted bags with Swaroski crystals embellished against a leopard print fabric and leather strap handles. They were showcasing babies/Kids wear, Underwear, Jewelery, Accessories, Men and womanswear. Whilst looking at the brand William Rast, Justin Timberlake walks in with a string of paparazzi, It was revealed JT is working closely with the designer on possible collaborations.The BBB show is broken down into different sections, which house a variety of brands
Fashion Now- Birkenstock, Motel, Fly London, Coral Blue
Street Fashion- Monkey Business, Two Angel/GoldLab, Tom shoesSport and Street- Nike, Fila, Reebok, Adidas, Lacoste
Style Society- Shine, True Religion, Creative recreation
Denim Base- Guess, Levi, Diesel, Boss Orange, Adidas originals
Urban Superior Women- Jean Paul, Noa Noa, Sacks, Vanzetti
Urban Superior Men- Marc O Polo, Luke, Marithe + Francois
Don't just take my word for it have a look for yourself: Bread and Butter Show 2010
Shows like this place you in Fashion Heaven, You get a peak into the Fashion for the next 18 months. This event is mainly popular with Buyers and Distribution channels as they make key connections at such events and decide with there merchandising team whether the brand would be successful within there retail arm. i.e Choice stocks numerous brands.The general layout of this event is on a grand scale, Imagine Heathrow airport stocked with clothing! You enter through a airport terminal and your ticket is your Passport into the Fashion Terminal. The staff are in traditional airport uniforms and the Fashion Brands are listed on the Terminal computers above your head as though you were departing to a fashion destination. Also on the conveyor belt you can collect what they call a 'Fashion Bible'. The fashion Bible consist of all the brands that have a stand/stall at the trade show.
Luckily for me because i have the connections, BBB offer a shuttle service from numerous locations to the main event- So myself, working with the remarkable Baby Phat team got shuttled from Our hotel in a Brand new Black X6 with the BBB logo on the doors. The concierge look like they were from Men in Black. The image was amazing about 100 blacked out BMW 745 and X6 lined up. This year its sponsored by Audi
The Stands; Each stand is a mini replica off a walk in store..... Marble floors, plasma TV, music playing, Clothing on wall brackets. Each time you enter a stall your pass is scanned and you are greeted by a representative of the brand and you can be offered a complimentary cocktail or soft drink. My favorite part of attending the trade show was the freebies.... Yes i said it Free Stuff- I left Berlin with so many bags and free T-shirts its unbelievable..... As i write this blog entry i am wearing a Two Angle Free tee from last years BBB show (Mutley snigger into hand)
If you are into Fashion as much as i am :-) then you may want to attend this event as there is allot going on over the three days including musical performances. This year sees Janelle Monae perform on the centre stage The Gstar show last year blew me away and the male models were drop dead gorgeous oh and i loved the little gangsta gnomes that Firetrap had placed around there stand. Its also has a outdoor market where you can make purchases from smaller brands i.e buying T-shirts and books and the most creative items of Art work.
Enjoy
